March 8th, 2023 marks the 112th International Women’s Day (IWD). The United Nation’s theme for this year’s International Women’s Day is “DigitALL: Innovation and technology for gender equality”. According to the United Nations website : “The United Nations Observance of IWD recognizes and celebrates the women and girls who are championing the advancement of transformative technology and digital education”.
We got together with the powerhouse of women at Fiter who are revolutionizing the financial industry each and every day to get their take on women in FinTech, work at Fiter and their perspective on how to empower other women to get into FinTech. Here’s what Fiter’s leading ladies had to say:
Women in FinTech
According to Deepika Choubey, Software Developer at Fiter: “Women bring a unique perspective and set of skills to the table in the fields of tech and FinTech. Historically, these industries have been male dominated,
but in recent years and in Fiter, there has been a growing recognition of the importance of diversity and inclusivity in the workplace. Women often bring a different perspective to problem-solving, communication, and teamwork, which can be valuable in a tech or FinTech setting.”
Cecilia Menso, Fiter’s Delivery Head, adds: “I believe that us women, in FinTech as in any other industry, bring to the table assets that are highly valuable: our multi-tasking abilities, a special sensitivity that allows us to have empathetic approach, and inner strength to go through crisis, as we do in our aspects of our lives while managing work, personal lives, in some case kids, etc.”
Deepika, and Cecilia know what they’re talking about. In fact, with AI expected to reduce the number of software developers and coders needed in the future, diversity of thought, creativity and emotional intelligence will become game-changers that determine which FinTechs identify new opportunities and expand their market share, and which FinTechs fizzle out and disappear. Women are crucial in providing different perspectives and solutions in this fast-paced, evolving market.
Working at Fiter
Fiter has always been ahead of the curve when it comes to diversity. Here is what the ladies at Fiter had to tell us about working there:
Deepika Choubey: “I like working at Fiter, in which I believe women and our contributions are highly valued”.
Cecilia Menso: “I like working at Fiter, in which I believe women and our contributions are highly valued, respected and sought out. In our company there has been a growing recognition of the importance of diversity and inclusion for all genders, religions, culture, and beliefs, which makes it an awesome place to work.”
Daiana Goldenberg, Fiter’s COO/CFO, had this to add: “I had the privilege of being raised in a house where gender did not determine opportunities and expectations. During my professional life, I’ve never felt that my gender prevented me from growing. That gave me the confidence to find workplaces where I have the same opportunities as men. When I joined Fiter I was the first woman in the house. Since then, I have been delighted to see more women join our team.”
With Fiter realizing its core value of inclusion through diversity within its team and in FinTech, what suggestions do the ladies at Fiter have for promoting other women in FinTech?
Empowering women in FinTech
Daiana Goldenberg: “I strongly think that those companies that are not willing to give women equal opportunities are losing. We bring a different perspective, and diversity only makes teams stronger. I became a mom while working in Fiter. I appreciate the opportunity to work from home, challenge myself, and keep growing professionally while still being there for my family. I´m not saying it´s easy. Making difficult decisions and choosing a path always has a cost but having a supporting network that encourages is essential to feel safe to take some risks to be your best self. Not every woman wants to be a leader in FinTech. But, for those who do, find another woman to support you. We need to support each other to keep reducing the gender gap every day. As a mom of a baby girl, I would like to set an example for her and other women that we can succeed when we support each other.”
Olaide Adepoju, Sales Manager at Fiter: “My career path as an IT Sales Expert in the financial technology industry has given an expression to the inner voice of femininity within me that culture and background attempted to make silent; paying this experience forward to every woman is my promise of a lifetime. Happy International Women’s Day.”
Ivy Bashiru-Usman, Project Manager at Fiter: “I am a woman, first, and also, an accomplished FinTech Project Manager, as there is no limit to what we, as women, can accomplish standing on the shoulders of those who came before us, defying all odds, working to solve the technical and social challenges of the day to create a better world for those around us and those who follow us. Let’s collaborate to show what we can achieve as we continue to march forward. Happy International Women’s Day.”
In an industry that has set out to disrupt traditional financing with creative solutions that enable growth and expansion, workforce diversity is crucial for the development of diverse solutions and thought processes. An industry created by men, run by men, developing products for men will only go so far, eventually missing out on opportunities that lie within the remaining 51% of the world’s population.
While Fiter is diverse by values first, it also recognizes the many benefits and business potential of diversity within its workforce as a catalyst for the revolution it is leading in FinTech. It is Fiter’s hope that more FinTech companies realize the power of diversity and leverage it to disrupt the market. Diversity and the inclusion of women in FinTech is not just the right thing to do, it is the smart thing to do if you want to grow your business and disrupt the market.
For more details on how Fiter can help grow your business, contact us at https://fiter.io/
